value is moving up the stack

why design is more important to the tech industry than it used to be

As happens in most industries, value creation is moving up the stack. That is, companies make money in new technology-driven arenas at first by differentiating on performance, engineering, cost, etc. As industries evolve, core infrastructure gets built and commoditized, and differentiation moves up the hierarchy of needs from basic functionality to non-basic functionality, to design, and even to fashion.

CEO of Medium, partner at Obvious Ventures, co-founder of Twitter, aspiring motivational speaker 🤸‍♂️

CEO of Medium, partner at Obvious Ventures, co-founder of Twitter, aspiring motivational speaker 🤸‍♂️