Toward a more relational Medium

Last week we announced Medium’s new mobile app and started rolling out the beta more widely. (If you have the current Medium app, look for a prompt to opt in.)

This app is the result of months of work from a stellar team and represents some dramatic rethinking of our mobile reading experience — and, in fact, Medium in general. It’s also unlike any other mobile reading experience I know of. Personally speaking, I already read a lot of Medium (hazard of the job), but with this app, I read even more — and, most importantly, I read more from the people I’m most interested in. I’m pretty sure that will get better and better as the feedback loop kicks in.

Why are we making this change? To be clear, our old app was fine. In fact, hundreds of thousands of Medium subscribers (and millions of users) use it regularly, and it drives a large part of our business. But we think there’s something much more interesting to do. (And don’t worry — if you’re a lover of the old app, this new experience will be opt-in until we are hearing from users that we’ve gotten it right. We’re still tweaking.)

So what’s different? As Russ wrote, instead of starting with an algorithmic feed of stories, the new app is “reoriented around following — so that readers can be sure they’re not missing anything from writers they love, and those writers and publications can more actively engage and grow their audience.” That doesn’t sound revolutionary, but there’s a bit more to it.