This Awl post (http://www.theawl.com/2015/01/everything-ends) points to the creeping future of Facebook:

It could, and probably plans to, become a new YouTube not just for video but for text and audio and whatever else (it already did this with games!). All the things we link to on Facebook now, Facebook could conceivably host.

And:

“What the Shift to Video Means,” finally, is that the grand Facebook anomaly that incidentally inflated thousands of websites, some so profoundly as to distort their entire businesses and missions, may be coming to an end.

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