The rationalization of publishing

Now that the ad-only experiment has decidedly failed, quality information providers will be able to build strong businesses, and consumers will be better served than ever

It was not a dumb idea. It may have even been the right idea at the time.

That is: With no printing costs and the ability to reach a much larger audience, publishing — the kind that had been traditionally supported by a combination of direct consumer dollars and…

--

--

--

CEO of Medium, partner at Obvious Ventures, co-founder of Twitter, aspiring motivational speaker 🤸‍♂️

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Confidence and verification: Discrepancy in engaging with fabricated news

“Why would you want to be a journalist right now?”

Representation of East and Southeast Asian people in UK media: an open letter to The Guardian, 2020

The Arc Digital Way

Podcast recommendations that aren’t Serial or This American Life

Why the News Isn’t Helping

What Trump’s Attack on the Media Means for You

Small, velvet lined rooms: how free-flowing “information” makes their walls thinner but not…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ev Williams

Ev Williams

CEO of Medium, partner at Obvious Ventures, co-founder of Twitter, aspiring motivational speaker 🤸‍♂️

More from Medium

Does technology have ethics? The problem with Waymo, Carebots, and AirTags.

INNOVATION IN THE WORKPLACE

Podium Talk VS Pillow Talk: Twitter Spaces, Society and Branding

Squid Game’s Ending Could Have Been Better