The rationalization of publishing
Now that the ad-only experiment has decidedly failed, quality information providers will be able to build strong businesses, and consumers will be better served than ever
6 min readApr 4, 2018
It was not a dumb idea. It may have even been the right idea at the time.
That is: With no printing costs and the ability to reach a much larger audience, publishing — the kind that had been traditionally supported by a combination of direct consumer dollars and…