…eason for being, values are what govern how we get there. Apple is clear about theirs. So is Tesla. Google has replaced Don’t Be Evil with “You can make money without doing evil.” 😒 Less inspiring, maybe, but clear just the same. These companies don’t always live up to their values. But they aspire, and I like aspiration.
Little known fact: You can make money without doing evil was the original wording in that document. (I distinctly remember reading this when I was there in 2003, which I think was when this was first published.) “Don’t be evil” became shorthand internally and (somewhat unfortunately) externally.