timately loyal? It’s a little blurry, and getting mo…ere is BuzzFeed, then, if no longer on buzzfeed.com? If you do the same, where is your publication? You want to be wherever your audience is, like on Facebook. But isn’t that really Facebook’s audience? Do you own or rent those people? To whom do they really belong, to whom are they ultimately loyal? It’s a little blurry, and getting more so.